In a digital world, to become an excellent Social Media Manager may be the career revolution that you need. As a result, the need for competent social media managers keeps rising by the day, meeting societal demands. Hence, this article focusses on the essential steps on how to become a skilled social media manager of repute.
While our destination is to learn to become a proficient social media manager, this article takes us systematically. Therefore, let us begin from the most straightforward subject and gradually progress.
What is Social Media?
Social media comprises of web-based communication tools that allow people to interact with each other and share information. Besides, social media razes down the limitation of time and space using the internet.
Besides, it is not good enough to define the term “social media” using a bunch of boring jargon. However, the best way to get a clearer understanding of it is to break it down into simpler terms.
The ‘Social’ part refers to interaction with other people by sharing information and receiving information.
The ‘Media’ part: however, refers to an instrument of communication, such as the internet. The radio, television, and newspapers are examples of more traditional forms of media.
Nevertheless, for the sake of this article, we focus on the internet as the most prominent. Meanwhile, from these two separate terms above, we can pull a basic definition together:
As we proceed, keep in mind that ‘Social Media’ is a broad term. This definition is perhaps how far we can get without over-flogging some less important subcategory of social media.
Let us zoom in on the crux of the matter – to become successful as a social media manager.
Simultaneously, Social media also refers to websites and applications with designs that allow people to share content quickly. Moreover, people can also use these internet communication tools to engage with one another in the same public space.
Social media has practically transformed the way we live and the way we do things, including business. Similarly, it provides the ability to share information such as photos, opinions, and events in real-time.
Three Main Branches of the Social Media
Social Media comprises of some branches, while many services could fit into multiple categories. Here are some of the major types, along with some examples.
- Social Networks: Social networks specialize in connecting and exchanging thoughts, ideas, and content with other users. It is an exchange of ideas with users who share similar interests, tastes, and passions. Facebook and Twitter are examples of social networks. Though more professional than others, LinkedIn may fall under the category of a social network as well.
- Media Networks: media networks specialize in distributing and redistributing contents like images and videos. YouTube and Instagram are great examples of this. A YouTube user creates and uploads a video, and then other users can like, dislike, or comment on the video.
- Discussion Networks or Forums: Discussion networks are the ideal outlets for posts that can spark in-depth discussions among users. In other words, users can leave detailed responses in the comments section. Also, other users can respond directly to those comments, allowing conversations to grow and develop organically.
9 Common Features of Social Media
The following list of standard features is often dead giveaways of a social media site:
- Personal User Accounts. A place that allows visitors to create user accounts shows a sign to be a useful social media network. These accounts may be for user-based interaction, social or corporate interactions.
- Profile pages. Since social media is about communication, setting a profile page is often necessary to help represent a person. It may include information about the user, such as profile photo, bio, website, feed of recent posts, and recommendations. Besides, it allows that individual to create his or her brand.
- Friends, Followers, Groups, Hashtags. Individuals use personal accounts to connect with other users as friends or create groups. They can also apply them to subscribe to certain forms of information. Besides, the whole world may be having a continuous discussion about the subject of common interest. When this happens, the topics come as hashtags on social media, starting with the ‘#’ symbol. If the discussion persistently gathers more contributors, it becomes a trend.
- Newsfeed. Newsfeed combines all the posts of your social network circle for you to contribute. When users connect with others on social media, they say, “I want to get information from these people.” Users get updates on such information in real-time in their newsfeed.
Here are others
- Personalization. Social media sites help them to customize their profiles in specific ways or organize their friends and followers. Moreover, managing the information they see in their news feeds is also an advantage. They provide feedback on what they do or do not want to see, maybe an essential feature.
- Notifications. Any site or app that sends out a notification to users about specific information plays the social media game.
- Information update, saving, or posting. If a site/app allows you to post absolutely anything, with or without a user account, it’s social. It could be a simple text, an image upload, a YouTube video, or a link to an article.
- ‘Like’ buttons and comment sections.‘Like’ buttons and the comment sections are the most straightforward ways we interact on social media. These ways are somewhat harmless and take as little as a tap on the phone. Moreover, we can use it to share our thoughts, ideas, opinions, and perspectives about the discussion thread.
- Review, rating, and voting system. Social media apps are applicable in rating and voting on information that an individual knows about.
Who Is A Social Media Manager?
An effective Social media manager is in charge of representing a company across social channels as the voice of the brand. He responds to comments, compiles campaigns, and creates all interactive content. Besides, these experts provide organizations with the guidance needed to enhance their online presence.
A suggested goal of social media manager is to “improve website traffic” or “optimize brand awareness.” It is easy to become a competent Social media manager if you know what to do. For instance, grow your brand through social networks such as Facebook, Instagram, and Twitter. Funnily enough, just a decade ago, this role was non-existent in the job market. However, now, more companies embrace social media for customer acquisition, human resource skills, and social management, regarding them as essential.
What Does A Social Media Manager Do?
A social media manager’s first mission is to put into operation a marketing plan. Usually, most companies conduct reviews every 90 days. In the study, they consider how they fared in the set goals and objectives. While programs differ, they often begin with identifying target customers and establishing a content schedule. Social media managers also:
- Social communication. This role determines how often a company posts on each social channel and is responsible for replies.
- Maintain the progress of the brand identity. They show the “why” that helps customers resonate with your organization. As a result, more people patronize the brand these managers represent.
- Contribute to visual design strategies. Whether it is the company profile pictures or team photos, a social media manager ensures you are visually matching your brand.
- Support promotional strategies. Social media managers give you insights into paid advertising, organic traffic, and influencer marketing. It is not enough to make promotional plans; the SMM must see the projects through.
- Pile up your engagement strategy. Your social media manager listens to the response and engages with your audience across all channels. This strategy increases sales and improves customer affairs through engagement.
- Establish a conversion strategy. Your social media manager learns follower pain points and concerns. This strategy helps them suggest how to convert fans into customers.
- Measure the performance. An SMM must have an analytics skill, which may be manual or automatic. In any case, a regular report of the progress tells where to put more effort. Therefore, it is the job of a capable SMM to measure company social media performance and stature.
Other Functions of a Social Media Manager
- Create and curate all social content, including text, image, and video
- Own and build a social media content calendar
- Managing, editing, approving, and scheduling of all social media posts for all platforms
- Make a plan to oversee all paid social campaigns and partnerships with influencers
- Engage with brand followers and fans effectively on social channels
- Assess, test, and report on social strategies and campaigns using analytics tools
- Conduct social media audience using appropriate tools
- Stay on top of trends and tools in social media, technology, marketing, and advertising
- Create and maintain partnerships with other brands, companies, and top influencers
- Contribute to the company’s social media PR crisis policy
10 Vital Skills for Social Media Managers
Let us break down exactly what type of human makes an A+ social media manager.
1. They’re tactical
Social media managers are marketers. In other words, they know how their work supports a brand’s broader marketing goals. It may be in building awareness or in converting leads.
2. They’re often data-driven
Social media managers need to communicate value not just to their brand audience, but also to the rest of the organization. The ability to use analytics and create meaningful social media reports is a crucial skill for social media managers.
3. But they’re also highly creative
At its core, social media is about creating content: writing, design, images, and video. The goal may be to master the Instagram algorithm or build out a YouTube marketing strategy. However, brands need to post what people want to see. Social media managers need enough creativity—and creative freedom—to get the job done.
4. They’re people’s people
Social media is ‘social.’ Therefore, community management and customer service are both crucial parts of what audiences expect from brands on these platforms. Success in social media engagement rates depends on a brand’s ability to meet those expectations. As a result, every efficient communicator has a chance to become a superb social media manager.
5. They’re discerning
Social media moves fast. Besides, not every tweet or comment can or should go through a multi-level vetting and editorial process. An effective social media manager needs good judgment and knowledge to make decisions in a timely way. Therefore, a brand should be able to trust their social team to think before they hit ‘send.’ Besides, they should have the skills to handle a full-blown social media crisis, if required.
6. They are super-organized
Social media managers wrangle a lot of moving parts. For instance, they are posting dozens of times per day across multiple channels, monitoring, and replying to comments. They also conduct social listening, staying on top of trends, and more. That’s just day-to-day management, too. Apart from short-term plans, there is also a medium and long-term strategy to plan.
7. They are writers
Generally, writing for social media requires multiple skill-sets. That is, you need to be able to write a killer call-to-action, speak emoji fluently but not offensively. However, as a writer, one must avoid both typographical and technical errors.
8. They do intensive research
Everyone wants receipts, and social media managers had better have a shoebox full of them. In an age of transparency and fake news, getting the facts right is very non-negotiable. Therefore, market research, audience segmentation, finding the correct stat is an integral part of social media management.
9. They have an eagle eye for aesthetics
A social media manager not only knows this year’s photo-editing trends; he is on top of it. Moreover, this skill helps them to foresee which ones their brand is better off ignoring. Therefore, familiarity with the basics of photography, video, and design is necessary.
But aesthetics aren’t just the rule of thirds and using three-point lighting. Great social media managers are slight as alert to the telling details around a post.
10. They’re agile
Often, social media managers are doing seven things at once and still maintaining spare capacity. Also, there’s always the chance they’ll need to take on an eighth. Small emergencies and unexpected opportunities come with the territory.
The best social pros can address these situations as they arise and go with the flow. In other words, they take on this task without sacrificing long-term goals.
5 Reasons Why You Need a Social Media Manager for Your Business
1. To Create a Social Media Strategy
Finding those 1-2 minutes a day, when you can post something, is work. Or do you see yourself sporadically posting on social media? Conversely, posting for the sake of posting, but having no value behind your content is a problem. As a professional, a social media manager ensures that there is a strategy in place. Besides, he maintains meaningful content and targets the relevant audience.
2. To Creates Brand Awareness and Influence
How do you become a social media manager whose goal is to create brand awareness? In other words, a social media manager has to establish your business. With consistent and valuable content, followers begin to identify and trust your brand. Furthermore, you start to have loyal fans that look forward to what you intend to post next.
3. Track Marketing Efforts
They can see the results of your posts with a third eye and answer crucial questions. For instance, what is the best time to post? What is the demography of your audience? How is your engagement trend and post reach? Without the analytics tool, we can hardly know if our marketing strategy is working or not. Therefore, it results in a massive waste of time. Speaking of time, it leads to the next reason.
4. To Save Time
As a small business owner, you are wearing many hats in the business. Alternatively, as you aspire to become a social media manager, there are many responsibilities on you. Duties lie in between answering emails, networking, preparing products for shipment. Believably, this problem is solvable.
With a social media manager, you can save so much time as they work behind the scenes. They create branded content that is specific to your needs. Besides, they can schedule the content to go out on the days and times you would like. Moreover, most companies prefer to hire advertising and media companies to handle social media marketing.
5. To Create a New Way of Generating New Customers
A social media manager knows how to post through both paid and organic channels. It takes research to understand how your industry thrives. Besides, it is a crumb of research to understand what content your customers love to see. Nevertheless, in the end, the campaign succeeds.
Where to Hire a Competent Social Media Manager
A competent social media manager is there on social media. If you intend to become a skilled social media manager, then build the skills above. Moreover, if you wish to hire one, they are available through the following channels:
Also, Social Media Managers are general on freelancing platforms such as
In conclusion, one of the most available jobs to find online is social media management. Besides, it affords you ample time to work as a freelancer. However, it would be best to lay your cards right to become an effective social media manager.
In other words, social media marketing is about creating content that brings the audience together as a community. It also inspires authentic conversation as well as increasing the brand’s awareness.
Therefore, we hope this breakdown of how you can become a successful social media manager can help build your career. Besides, the ten essential skills that one must possess before becoming a social media manager is a good starting point.
Which of the social management skills do you naturally have? Drop your comments below.
This is an eye-opening article.