Social Media Platforms and Their Related and Peculiar Importance and Usage
The rate of social media tools usage has shifted most businesses and organizations from being physical to virtual.
Business owners and entrepreneurs don’t have to meet with their clients one-on-one before marketing their products.
Social media network tools provide you with the opportunity to promote your business.
Most importantly, in this time of crisis – the pandemic has restricted the global world into their homes.
There are different ways to start earning your money, secure job opportunities, and establish reliable business connections with different people.
Use of Social Media Tools in Business Promotion
The use of social media tools has practically shifted organizational strategies with incredible force to enhance businesses.
Social media tools allow you to extend your business reach across the world. Some standard tools include Facebook, Twitter, YouTube, Instagram, LinkedIn, Snapchat, Pinterest, and many more.
They form an integral part of digital marketing that is the new age business promotion plan.
You can then redesign your business into an attractive look that makes it easy and more productive.
This method’s benefits include the precision of targeting customers, an online advert, and other digital tools and strategies.
Facebook has become the most popular and widely used social media network to grace the world in this age. With billions of people on the platforms, you can connect to as many people as you desire.
Lately, after regular upgrades, which allows more functionality of business pages, you can now advertise your products. Also, you can create connections with friends, first-time visitors, prospective clients, and customers.
How can Facebook Promote your Business? Follow the steps below:
- Create a Business Page
Create a customized page for your business and builds a reputation that raises more awareness. Guests can visit your page regularly, like, comment, and share your posts to other pages or groups.
These visitors who engage your page can always get notifications when you post or share new content.
Your business page must be beautiful and must represent your brand correctly. This eye-catching outlook should be enough to retain your first-time visitors.
While updating your business account, choose the right username that links to your business website. Finally, remember to provide a business email address for correspondence.
- Use Facebook Ads
Facebook Ads are paid adverts to help you enhance your business to a broader audience with specifications. These ads can pop-up as regular posts containing pictures and videos to people who meet specific requirements.
You also need to monitor and track this business account regularly. This management is possible either directly or through a trusted third party who is a social media expert.
On this platform, you also need to set an example of creating posts that users can frequently engage in.
Then, share with friends, partners, clients, business associates, or even first-time visitors privately through Facebook Messenger, a related tool.
Facebook ads target the audience that will get your posts as often as you choose and will more likely engage.
- Create Regular Posts for Engagements
Sometimes, you may decide to go another way on your uploads and updates by posting educative or entertaining information on your page.
It will serve as a means of assurance that your page can as well, educate your clients.
Instagram has over 200 million users logging on to their accounts, at least once in a day. This social gathering allows you to upload and share pictures or short video clips.
You can tailor your posts with your business, which can serve as an advertisement to promote your product or service. Instagram posts can work for both personal and entrepreneurship purposes.
Social media tools are essential for a virtual presence that can promote your business. Moreover, the uploaded media items provide short adverts to create traffic and followership.
Instagram also offers business accounts, separate from your personal accounts. On the other hand, you can convert your account to a business account.
Besides, Instagram provides you with pleasure, entertainment, and more importantly, a chance to market your business.
Essential Steps to follow:
- Create an Attractive Profile
A good description of your business goes a long way in determining how much you attract people to your page. Also, your brand speaks to visitors all about you and your business in just 150 characters.
With an attractive image of your brand, you can bring in customers and clients to follow your accounts. These clients will also get regular and useful updates.
On your profile page, you can as well include emojis, hashtags, links, and others.
- Frequent and Constant Uploads
One way to attract different users to your page is to become a regular user of the platform. You should also upload pictures and videos of your business, organization, or company with related captions.
At least you must be able to make a post of one or two of your products.
- Follow Similar Business pages and Profiles.
Create a network of business enthusiasts from different spheres of the world, both casual and professional. This style is effective in drawing traffic to your page.
Also, hashtags make it possible to follow the current trend on issues in one way or the other.
Pinterest is a social network set up about two decades ago. It is quite similar to Instagram, where you can upload pictures and videos.
These pictures can represent your business-related issues. For instance, the videos can show the process of preparing your favourite recipe. This video might be the exact need for a prospective client or subscriber.
One of the particular uses of Pinterest is the provision of users’ community to expand the reach of your brand further.
It also gives you an edge beyond people that only makes more use of the most common social media platforms.
Furthermore, peculiar businesses related to cooking, fashions, events decorations, attract more people to Pinterest.
Similar niches can use the Instagram platform to expand business reach and promote your business.
Steps to follow:
- Open a Pinterest Business Account
Opening a business account on Pinterest, which primarily serves as an opportunity to market your business. You can also expand and promote your business through this social media tool.
This step is the very first step to launch your business to a new world.
- Frequent Updates
After setting up an account, it is now your responsibility to regularly post helpful tips and pictures. Another way to keep your stay at the top of the business owners’ ranking is your online availability.
Also, analyze what your customers or the people like and when they are most available.
- Engage Customers
Your targets or customers feel proud and valuable when you send them a direct message or respond to theirs.
The reason is that a social media platform itself is to create and maintain relationships. It can then be a relationship between persons or corporate entities.
Twitter, a social media network that is over fifteen (15) years old, is one of the oldest platforms. It allows you to post short texts, picture or video uploads, pin tweets, and trend hashtags.
Similarly, many users from around the world can interact freely and follow a trendy conversation.
Twitter enables you to make a post that can draw traffic within a short time, depending on your follower base.
Also, Twitter has a magic centrality of the hashtag tool, ‘#,’ which builds conversations into a trend. Trending is the outcome of a recurring issue through the addition of hashtags.
Another benefit twitter platform offers you is an opportunity to pass easy and quick information in just a few words. This primary method, trends, are much faster with the use of the hashtags.
What to Do;
- Create a Twitter Business Account
Nothing may be wrong with having two separate accounts on this platform. Most social media tools enable you to run both personal and corporate accounts to promote your business.
And you can manage the two accounts with the same mobile app while inter-sharing the identical posts.
- Connect with Your Followers
Twitter allows you to make posts and send a direct message (DM) to followers or contact list. One of the advantages of Twitter lately is that you can make friends on the platform.
On the flip side, you can import your contacts to follow them and ask them to follow back. All you will need is their mobile line.
- Make Use of Hashtags, “#”
One of the ways to draw traffic on Twitter is to use hashtags for the post. Hashtags on Twitter serve as a trademark to trend a particular topic or issue.
It may be political, economic, or social, so why not a business-related tip and advert?
- Be Familiar with Twitter Terminologies
With this knowledge of the terminologies peculiar to Twitter, you can easily flow with the social network’s operations.
Terms like hashtags, likes, retweets, comments, DMs, and trends are vital to your business promotion and survival.
- Link Your Website or Blog
This last step is very crucial, and you must pay attention to it. If you have a website or blog for your business, link it to your business profile on Twitter.
Creating this access to your profile ensures you can convert visitors to buyers. Visitors that also subscribe to regular posts and updates as email newsletters and learn more
5. LINKEDIN, as a Social Media tool for Business promotion
LinkedIn provides you with an opportunity to meet, follow, and engage professionals from diverse fields. Although it is a social network with a principal provision for job opportunities, it is more corporate than casual.
But it does so by connecting people of similar career paths, which may include business owners and investors.
LinkedIn is a social network that stimulates businesses from anywhere across the globe. It can also be a vital tool in the hands of freelancers.
On the other hand, business owners can find needed help and potential associates and customers. Then, it is a platform that expands your network of professional clients and prospective customers.
How to Start Using LinkedIn
- Create a fresh Profile or Update an Existing One
LinkedIn provides you with an opportunity to upload images or create business copies. You can make the profile public and open to the view of all.
But you retain the right to decide which details of your profile are available. Features may include your bio-data, job experience, and other related items to your career path or business.
- Texts and Visuals
While advertising your business or selling yourself, you should upload more images than texts. Images enhance your post reach by more than six times, while videos can boost a text-only post ten times.
Uploading short videos can also go a long way in defining your career or business page in a better way.
- Set Up Pages and Groups
Another way to draw clients and customers to your account is to create groups of experts. These professionals can bring in others from different fields that you may not know in person.
This step can also facilitate discussions on some of your related business tasks, products, and career. You can also apply the same process to diverse industries and organizations to achieve specific company objectives.
- Link Your other Social Media accounts
With other social media tools for business, you can link up to other social media accounts to your LinkedIn profile. You can also share your posts from one platform such as LinkedIn to others like Twitter, Facebook, or Instagram.
- Upload Job Opportunities
Another way to draw traffic to your account is by posting opportunities and offers to the public. Depending on your audience’s habit, promoting your business can be useful by rendering help to the public.
Your profile and a good network of professionals can build trust with people. This audience will also be able to depend on your product or service.
EXCELLENT DIGITAL TOOLS FOR MANAGING YOUR SOCIAL MEDIA ACCOUNTS
Managing your social media accounts for business can become cumbersome over time. Therefore, you need some other digital tools to maintain consistent posts and to connect with other entrepreneurs.
Some of the tools provide methods to schedule posts, collect email addresses, and send the newsletter. Some of these useful digital tools include;
- Hootsuite Impact – With this tool, you can monitor and analyze your website traffic drawn through your social media account.
- Affable – affable monitors other social influencers and helps you to categorize them. The basis of categorization may include age range, gender, location, and other statistics.
- Canva – Canva provides you with the platform for creating social media images and videos. It contains templates for making videos, pictures, general layouts for your website, blog, or social media account.
- BuzzSumo – tracks the activity of your social media pages, and also measures engagement so that you can respond appropriately.
In conclusion, the vaster you are with social media, the more you benefit from it. All these platforms are not without their shortcomings, but still more effective to promote your business.
You can gain the knowledge, process, and engagements of these social media platforms. Besides, social media tools are available to your advantage in promoting your business.
Apart from drawing traffic to your website or blog, social media tools help you monitor your competitors’ progress.
Would you like to make specific requests to meet your business needs? Let’s know how we can help you.